BlackBerry's high units sales in UK and Canada may be overestimated

The BlackBerry Z10 has allegedly been selling like hotcakes in Canada and the UK since its launch earlier this month. BlackBerry CEO Thorsten Heins even told AllThingsD that sales were "50 percent better than any other launch day in our history in Canada." This news helps the Canada-based company paint quite an optimistic portrait about its future in the mobile industry, especially considering that BlackBerry 10 and its corresponding handsets are its major bet for a resurgence. However, sales might not be as peachy keen as the company wants people to believe.

Deutsche Bank's Brian Modoff surveyed 60 participating carrier stores around the UK and Canada to find out just how many stores were selling BlackBerry's flagship phones. Modoff discovered that none of the locations surveyed in the UK were sold out of the devices, while some of the locations in Canada that were sold out had stated that they didn't have that large of an inventory to begin with.

?In Canada, many stores reported being sold out of the Z10 and the sales force was well-versed on the device?s attributes; however, a few representatives told us that they did not receive a large initial inventory,? Modoff told All Things D. ?In the UK, the sales force was better-versed on the feature sets relative to the week prior; however, no stores were sold out.?

There are no official sales numbers to refer to, nor do Modoff's claims bare any proof of how BlackBerry handset sales are performing. The survey number is also so minimal in comparison to how many outlets actually offer the BlackBerry handset. However, if it turns out that this is an indication of how BlackBerry is actually doing, it could be worrisome for the company, especially considering the upcoming US launch. To be fair, no?assessment?can be made until the numbers are published, so we're still taking a "wait and see" approach.

Source: http://feeds.arstechnica.com/~r/arstechnica/index/~3/RM-llESwGyw/

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