Friday, June 1, 2012

Hosting Directory #1 - Domain Names - Getting Online in Business

Domain Names - Getting Online in Business


webspace

One of the more obvious parts of the modern ?setting up a business? checklist is to arrange an online presence, even for businesses that aren?t IT-related. Many people who are in this situation will get a free email account and sometimes free webspace, but what cannot be stressed enough is: these addresses should not be seen by the public.

We have all seen the following kind of information on brochures and on the side of trades vehicles:

Bill E. Jenkins Plumbing Services http:// userpages.examplefreewebhosting. com/~billsplumbing/index.htm sexyplumberbill@ examplefreewebmail.com

While there is not necessarily anything wrong with free or low-cost email and web providers ? when effectively used, they can provide excellent service for next to no capital outlay ? but using them as shown above is comparable to having a local carpenter and joiner create custom fitted shelving for you, then leaving it as untreated chipboard.

Regardless of whether the fictitious company above spent a fortune on professional web design, anyone who has more than a passing familiarity with the Internet will know that both of these addresses could have been given a sleek, unified appearance for under $ 20 a year:

Bill E. Jenkins Plumbing Services www. BillsPlumbingServicesExample.com info@ billsplumbingservicesexample.com

Whether you use a free web hosting facility and free email storage is immaterial, providing that care has been taken to to conceal that fact from customers. This process also includes ensuring that your email client shows and uses the domain name rather the free email address (because you don?t want customers emailing your slick ?info? address and receiving a response from ?sexyplumberbill? at a different domain). This is simply a matter of setting the correct ?From? or ?Reply-To? address in your email client, and is possible with most free email providers.

Your domain name can be purchased from a domain registrar, but it is more common these days to buy them directly from a web hosting provider. Web hosting providers also often provide email facilities, but their levels of quality, reliability and features (such as antispam and antivirus) can vary quite wildly, so you might also wish to investigate an alternative email provider.

None of this is about tricking the customer, but rather about presenting a streamlined professional experience.

Note: None of the example domains used in this article were registered at the time of writing.

The original version of this article is located here.

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