It is undeniable that the spanish speaking population of the United States is getting bigger every day. However, most small business marketing experts are neglecting this fact. While some large retailers, such as for example ?Best Buy? offers their home page in both english and spanish most small business owners are only offering their website and social media in english. Some new research from Forrester may shed some light on the user patterns of hispanic social media users.
What I found most interesting about this research is that hispanics have taken to social media much more than their non-hispanic counterparts ? which is especially visible with the use of hispanic grandmothers compared to non-hispanics.
According to a Forrester study, ?Social Media Is Mainstream For Online Hispanics,? Hispanics are actively more engaged across a number of social media channels. In comparison to non-Hispanic adults, Hispanics online are more likely to create, critique and collect content.Additionally, Hispanics are more likely to join groups or act as spectators to on-going open online forums. Given the manner in which technology has evolved how we communicate, social media has provided a channel for Hispanics to make their voices heard. The age of Hispanic social media is here and here to stay.
At this time this website is only available in english ? but we do run some other sites which are available in multiple languages. Do you offer your social media and websites in other languages? Let me know in the comments below ? and please don?t forget to share.
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